4 Core Components of Digital Marketing

1. Search Engine Optimization (SEO)

  • Process of improving website ranking in search engines.

  • Helps get organic (free) traffic.

2. Search Engine Marketing (SEM)

  • Paid marketing in search engines.

  • Helps get instant traffic through ads.

3. Social Media Marketing (SMM)

  • Promoting products on social media platforms.

  • Helps increase brand awareness and engagement.

4. Email Marketing

  • Sending promotional emails to customers.

  • Helps in customer retention and direct communication.

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