1. AIDA Framework
Created by E. St. Elmo Lewis
A – Attention → Grab customer attention
I – Interest → Create interest
D – Desire → Make them want the product
A – Action → Ask them to take action (buy, click)
2. PAS Framework
P – Problem → Show the problem
A – Agitate → Explain pain/problem deeply
3. FOMO Framework
FOMO = Fear Of Missing Out
It is a content framework used to create urgency so customers take quick action.4. FAB Framework
F – Features → Product features
A – Advantages → Advantages of features
B – Benefits → Customer benefits
